Leadership Workshop- Vision That Pulls: Aligning Purpose, Values & Brand Identity

Vision That Pulls Workshop: Aligning Purpose, Values & Brand Identity

In the second session of our Leadership & Culture Formation Series, we’ll take a deeper dive into the power of Vision—not just as a leadership tool, but as a personal compass for purpose and alignment.

Steve Jobs once said, “If you're working on something you really care about, you don't have to be pushed. The vision pulls you.” Great leaders don’t simply push teams—they cast a compelling vision that others want to follow.

We’ll explore what it means to lead from personal purpose and how aligning that with an organization’s vision is essential to leading yourself—and inspiring others to come alongside. We’ll also reflect on how values-driven leadership can help us build lives and teams with fewer regrets and deeper meaning.

Special guest Luke Tofilon, Creative Director and Founder of ALRT Creative, will join us to share how strong vision is translated into brand identity. With a background leading campaigns for national brands, non-profits, and creative agencies, Luke will offer practical tools on how to clarify your story, express your values, and visually communicate what you stand for.

Whether you're a team leader, entrepreneur, creative, or simply looking to refine your direction—this session is about getting clear on what truly matters and letting that clarity shape your leadership and brand. Join us at Bell Works for this immersive workshop where tis in-person event will provide you with practical tools and insights to craft a compelling narrative that sets you apart in the market.