What’s Next for the Middle Market: The 2027 Executive Outlook - A Business as "Un"usual Livestream Event

What’s Next for the Middle Market: The 2027 Executive Outlook - A Business as "Un"usual Livestream Event

A Business as "Un"usual Livestream:

As middle-market leaders prepare for 2027, they’re balancing growth opportunities with rising costs, workforce challenges, changing investment priorities, and accelerating AI adoption.

In this Business as “Un”usual session, Red Caffeine CEO Kathy Steele welcomes Doug Farren, Executive Director of the National Center for the Middle Market at The Ohio State University Fisher College of Business, for a data-informed conversation about what business leaders should be watching as they plan for the year ahead.

Drawing on the latest Middle Market Indicator and 15 years of research from the National Center for the Middle Market, Kathy and Doug will explore how high-growth companies make investment decisions, where businesses are seeing early returns from AI, and how leaders can prepare for workforce and leadership changes.

Register now for priority access to this livestream!

https://www.redcaffeine.com/business-as-unusual/#register-section

Session Highlights:

• Explore what current middle-market performance data may signal for growth in 2027
• Learn what long-term research reveals about how high-growth companies make investment decisions
• Understand where companies are beginning to see measurable value from AI
• Consider how workforce readiness and leadership transitions should factor into future planning
• Apply practical insights and real-world examples to your 2027 growth strategy

Register for the event to hear what the data reveals about the future of the middle market and how to position your business for growth in 2027.